Monthly Archives: May 2014

Enhancing educational world through location intelligence

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In order to increase the business revenue, a new research era has come up with the name of location intelligence. The business depends upon many factors like: stakeholders, customers, clients, land, site selection, market research. With the help of this new era location intelligence, many locations, customers in plenty could be captured anywhere.  Another advantage seen is that every company can easily see their profits fall or rise, new developments and opportunities existing in the market and also showing key performance indicators.

Location intelligence in banking provides the ability to easily and quickly produce reports and maps that relate to customer demographics, product performance. Location intelligence facilitates organisation and understanding of the complex phenomenon with the help of geographical relationships present in different information. With the combination of location and geographical related data with varied business data, companies gain important insights, make better decisions and improve upon significant process and applications.

Location intelligence in education is about imparting the thematic maps that help the comprehension of counselling, admission process, seminars and different other educational events. Location Based Services (LBS) are taken as a key recogniser through subscribers and wireless carriers.

To lead the business intelligence environment, location intelligence provides and integration of spatial data which visualises technology. LBS is a novel area of mobile networking that has started to expand quickly after mobile networks were enabled to find the locations of people using mobile.

To sum up it could be said that location intelligence uses a more possessive way to operationalise business and enhance the power and ability of understanding and to analyse the new trends.

Marketing intelligence: External and Internal data

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It is considered important to use take the view of the market by making use of two different sources of information, i.e. based on external and internal data. This helps to understand about the current trend in a market place the ongoing issues and what could be the future potential to tap.

External data implies collecting and analysing already published information so as to create an image of the market in order to try and find solutions for few specific questions like:

  • The market potential
  • Identifying the competitors
  • Analysing the competitors market position against one’s  strengths and weaknesses
  • Any indication of future development.

Another specific form of market intelligence is competitive intelligence which is undertaken on continuous basis involving the collection of materials, news and regarding information about competitors from varied sources. This form of intelligence is not about recognising one-off pieces of data rather it’s about placing the structures in place.

Internal data implies gathering information from existing sources of information. It is possible to comprehend cross- sale and up-sale opportunities by the analysis of the database of orders that have already been taken. It also helps in telling about the most profitable customers and thus giving important information as to who is looking for our products and services. Employees also help in giving information about competitors, customers and the market. By collecting and disseminating such information falls into the domain of customer knowledge management which can further help business to focus more on the demands of the customers.

This in turn helps in better segmentation and the results help one to repeat and enhance future successful campaigns.

Components of the research paper

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There should be considerable amount of research before the topic is initiated. It is important to proceed logically through the research process which enables the researcher to focus sharply on the topic and also aids in writing a concise, clear and paper that holds significance. The following steps could be followed:

  • Choose few alternative topics that interest the researcher and on which the researcher can sustain interest till the last.
  • Formulating research questions: what is the question that wished to be answered? What should be the basic arguments regarding the topic? What should be the basic research materials? What supports the researcher’s ideas?
  • Creating a research strategy: a preliminary outline should be developed whereby probable and possible sources of information should be listed out to prioritise the research.
  • A working bibliography should be compiled.
  • The topic should be widened or narrowed so as to make the best use of resources that are available to answer the research questions.
  • After the sources have been considered and thought about the opinions and including expression of evidence in it, reasoning and evidences should be sorted out. Asking oneself if the information logically supports the claims that are given in the research materials or not would be of help.
  • A formal outline including the following standard parts should be prepared:
     Introduction
     Literature review
     Discussion
     Conclusion
  • Making final revisions.
  • Rechecking punctuation, spelling and other proofreading required to prepare the final copy.